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# The Paradox of Choice
- URL: https://www.borealian.ca/the-paradox-of-choice/
- Published: 2026-10-05T15:22:05.000Z
- Updated: 2026-10-05T15:27:54.000Z
- Description: The Paradox of Choice lays the foundation for what would become known as behavioural economics. Dr Schwartz illustrates how humans, markets, and organizations are perpetually irrational actors.
- Author: Editor
- Tags: Hodgepodge, #affiliate, #book-club

The Paradox of Choice lays the foundation for what would become known as behavioural economics. Dr Schwartz illustrates how humans, markets, and organizations are perpetually irrational actors.

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